Tag Archives: Media

Mediatavern names Geoff Gougion as Managing Partner

Connecticut-based agency expands to the West coast with the addition of its new Managing Partner San Francisco, June 29, 2010 – Mediatavern, an independent digital marketing agency and animation studio, announced today that Geoff Gougion has joined the Agency as Managing Partner, expanding its footprint to the West coast. He will serve as one of [...]

Strobe Media Playback

Below is a link to a post on The Flash Blog highlighting the Strobe Media Playback component.  It is part of Adobe’s Open Source Media Framework and allows for a quick, clean video playback component in Flash.  The best part is that all of the functionality of the player is set using FlashVars. Click here [...]

Brand Jackson vs. Brand Obama

There Are Better Ways to Keep Your Brand Relevant Posted by Doug Melville What happens when the best-in-class marketing and branding genius goes up against a brand that used to occupy the same space but didn’t change with the times and is seen by many as irrelevant? Ding-ding! Put the gloves on. Introducing Barack Obama [...]

What’s the Difference Between SEO and SEM?

By Abbey Klaassen Published: March 17, 2008 Search-engine optimization, or SEO, is the key to making content rank highly in natural or organic search results. And while these “free listings” in a search-results page are technically, well, free, most companies pay folks trained in the art of SEO to keep their content atop the list. [...]

The writing is on the wall…errr…TV.

NEW YORK (AdAge.com) — Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore new ad formats [...]