Tag Archives: Doug Melville

Brand Jackson vs. Brand Obama

There Are Better Ways to Keep Your Brand Relevant Posted by Doug Melville What happens when the best-in-class marketing and branding genius goes up against a brand that used to occupy the same space but didn’t change with the times and is seen by many as irrelevant? Ding-ding! Put the gloves on. Introducing Barack Obama [...]

The Minority That Doesn’t Exist

Doug Melville who is a good friend and respected colleague of us here at Mediatavern wrote a poignant article in today’ Adage. It focuses on the millions of multiracial Americans who find themselves uncatered to and ignored in the world of advertising. Want to read Doug’s article…Click here!