By Abbey Klaassen Published: March 17, 2008 Search-engine optimization, or SEO, is the key to making content rank highly in natural or organic search results. And while these “free listings” in a search-results page are technically, well, free, most companies pay folks trained in the art of SEO to keep their content atop the list. [...]
Doug Melville who is a good friend and respected colleague of us here at Mediatavern wrote a poignant article in today’ Adage. It focuses on the millions of multiracial Americans who find themselves uncatered to and ignored in the world of advertising. Want to read Doug’s article…Click here!
NEW YORK (AdAge.com) — Yes, everyone’s still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric — and a week after ARF appeared to renew efforts — the discussion has surfaced again: where engagement can be found, how to measure it and whether it should be bought. Check [...]
