Archive for May, 2011

May201120

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Improving Usability with Fitts’ Law

by Jason Gross Back in 1954, psychologist Paul Fitts published an article the detailed his theory on human mechanics as it pertained to aimed movement. It was Fitts’ observation that the action of pointing to or tapping an target object could be measured and predicted mathematically. Fitts stated that the size of the target object [...]

May201105

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Recent Video Project…

Mediatavern recently completed a project for Yahoo! Rich Mobile Advertising out of Los Angeles. It was a very fun project designed to help Yahoo! promote its 2011 rich mobile advertising services. We also created a custom Flash application that simulated a giant iPhone. The application will be used at events to highlight new interactive advertising [...]