Mediatavern names Geoff Gougion as Managing Partner

Connecticut-based agency expands to the West coast with the addition of its new Managing Partner

San Francisco, June 29, 2010 – Mediatavern, an independent digital marketing agency and animation studio, announced today that Geoff Gougion has joined the Agency as Managing Partner, expanding its footprint to the West coast. He will serve as one of three Partners in the firm and will oversee its business strategy and growth as well as its West coast operations.

“I am incredibly excited about joining the team at Mediatavern,” said Gougion. “Mediatavern has an outstanding record of business growth and has developed great partnerships with an impressive group of global brands, including Yahoo!, Open Skies Airlines (part of British Airways) and Fox Television Group. Its commitment to leading digital innovation, and to the development of original content through its animation studio, has it poised to emerge as a true thought-leader and a powerhouse in the industry.”

Gougion, a veteran marketing executive and digital leader, spent the last four years at Tribal DDB where he was Managing Director of Tribal’s west coast operations in Los Angeles and San Francisco. During his tenure at Tribal DDB, Gougion won, and managed, significant relationships with (PRODUCT) RED, McAfee, SOYJOY and SunPower. His success with McAfee in particular garnered a lot of attention as it was one of Tribal’s first, high-profile, through-the-line AOR wins, and the work he oversaw was recently awarded a Gold and two Silver Effies.

“Mediatavern has seen more than 200% growth over the past three years, and adding Geoff as a Partner will help us continue this growth and accelerate it to a new level ,” said Josh Newman, Founder & Managing Partner. “He is a true digital marketing visionary and I am thrilled to have him on board.”

Prior to joining Tribal DDB, Gougion worked in Brand Management at Nestle where he led online marketing for the CPG giant’s North American infant formula business. Before Nestle, he worked in corporate development for Interpublic Group’s top lobbying firm, Cassidy & Associates. Gougion began his career in digital marketing at Modem Media in Connecticut and in Paris. At Modem Media, Gougion led some of the world’s leading brands, including AT&T, Starwood Hotels and IBM, as they entered the digital space. Gougion earned his BSBA in International Business and Marketing from Georgetown University and his MBA from Thunderbird.

“This is a really great day for our Agency,” said Douglas Rowell, Managing Partner and Chief Creative Officer of Mediatavern. “We are extremely proud of our Agency’s growth, but even more proud of our ability to continually produce innovative and compelling work for our client partners. Having Geoff join us really propels our strategic capabilities and offers significant opportunities to grow our business, increase the quality of our work and deliver even better results for our clients.”

ABOUT MEDIATAVERN:
Mediatavern (www.mediatavern.com) is a full-service digital agency and animation studio that develops and produces innovative strategically-driven content for current and emerging new media platforms. The Agency is uniquely positioned between the sensibilities and storytelling of traditional media and the exciting flexibility of the new media landscape. This intimate and thriving company is home to an exceptional team of analytic, creative, digitally savvy storytellers and artists committed to doing work driven by passion, bleeding edge innovation and results.

Share This Post

Beautiful!!

This has to be one of best shot videos I have seen in a long time. Its a mini documentary on they dying art of large scale hand painted advertising. A craft that is very rapidly becoming extinct, being replaced by quicker and cheaper forms of large scale advertising, primarily Vinyl. This dying art form is equal parts beautiful and dangerous as these artist take to skyline to work, sometimes hanging 60 feet over the street, being bombarded by wind and rain, only stopping when the job is complete. Words really don’t this video justice, you have to watch to appreciate what these people do.

UP THERE from Jon on Vimeo.

Click Here to visit the website!

Share This Post

Please NOOOOOOO!!!

An internet “kill switch” has been proposed by Senator Joe Lieberman, that would essentially give the President the authority to shut down portions of the internet. Huh? This is the most ridiculous thing I’ve heard since Ted Stevens claimed the internet “is a series of tubes” The bill states that broadband providers, search engine or software firms that the government selects “shall immediately comply with any emergency measure or action developed”. Where are we? You know who else has “security” measures like this…China. Things seem to be getting a little bit out of hand in D.C. Please read more on ZDNET

Share This Post

Strobe Media Playback

Below is a link to a post on The Flash Blog highlighting the Strobe Media Playback component.  It is part of Adobe’s Open Source Media Framework and allows for a quick, clean video playback component in Flash.  The best part is that all of the functionality of the player is set using FlashVars.

Click here to read more and download the player.

Share This Post

Impressive Use of Flash and Video

An impressive use of intermixing Flash and Flash Video to create a strong visual experience. This type of visual integration is nowhere near possible with HTML 5 yet (not without testing users browser memory to their limits at least), so the Flash platform get s a nod in the “live” column thanks to this movie.

Share This Post