Mediatavern names Geoff Gougion as Managing Partner
Connecticut-based agency expands to the West coast with the addition of its new Managing Partner
San Francisco, June 29, 2010 – Mediatavern, an independent digital marketing agency and animation studio, announced today that Geoff Gougion has joined the Agency as Managing Partner, expanding its footprint to the West coast. He will serve as one of three Partners in the firm and will oversee its business strategy and growth as well as its West coast operations.
“I am incredibly excited about joining the team at Mediatavern,” said Gougion. “Mediatavern has an outstanding record of business growth and has developed great partnerships with an impressive group of global brands, including Yahoo!, Open Skies Airlines (part of British Airways) and Fox Television Group. Its commitment to leading digital innovation, and to the development of original content through its animation studio, has it poised to emerge as a true thought-leader and a powerhouse in the industry.”
Gougion, a veteran marketing executive and digital leader, spent the last four years at Tribal DDB where he was Managing Director of Tribal’s west coast operations in Los Angeles and San Francisco. During his tenure at Tribal DDB, Gougion won, and managed, significant relationships with (PRODUCT) RED, McAfee, SOYJOY and SunPower. His success with McAfee in particular garnered a lot of attention as it was one of Tribal’s first, high-profile, through-the-line AOR wins, and the work he oversaw was recently awarded a Gold and two Silver Effies.
“Mediatavern has seen more than 200% growth over the past three years, and adding Geoff as a Partner will help us continue this growth and accelerate it to a new level ,” said Josh Newman, Founder & Managing Partner. “He is a true digital marketing visionary and I am thrilled to have him on board.”
Prior to joining Tribal DDB, Gougion worked in Brand Management at Nestle where he led online marketing for the CPG giant’s North American infant formula business. Before Nestle, he worked in corporate development for Interpublic Group’s top lobbying firm, Cassidy & Associates. Gougion began his career in digital marketing at Modem Media in Connecticut and in Paris. At Modem Media, Gougion led some of the world’s leading brands, including AT&T, Starwood Hotels and IBM, as they entered the digital space. Gougion earned his BSBA in International Business and Marketing from Georgetown University and his MBA from Thunderbird.
“This is a really great day for our Agency,” said Douglas Rowell, Managing Partner and Chief Creative Officer of Mediatavern. “We are extremely proud of our Agency’s growth, but even more proud of our ability to continually produce innovative and compelling work for our client partners. Having Geoff join us really propels our strategic capabilities and offers significant opportunities to grow our business, increase the quality of our work and deliver even better results for our clients.”
ABOUT MEDIATAVERN:
Mediatavern (www.mediatavern.com) is a full-service digital agency and animation studio that develops and produces innovative strategically-driven content for current and emerging new media platforms. The Agency is uniquely positioned between the sensibilities and storytelling of traditional media and the exciting flexibility of the new media landscape. This intimate and thriving company is home to an exceptional team of analytic, creative, digitally savvy storytellers and artists committed to doing work driven by passion, bleeding edge innovation and results.
